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About the rise of fall of Family Circle


After nearly 90 years in operation, the iconic women's lifestyle magazine Family Circle will shut down after its December issue, its publisher Meredith Corporation announced.
A newsstand staple since it was founded in 1932, Family Circle was acquired by Meredith in 2005. It currently has 4 million subscribers, according to Meredith.
Doug Olson, the president of Meredith magazines, said the company was able to "find new roles for some on the Family Circle team." Meredith's women's magazines catalog includes Better Homes & Gardens, Magnolia Journal, Real Simple, Martha Stewart Living and Southern Living.
“When we acquired the Time Inc. portfolio of media brands in January 2018, we doubled our presence in the women’s lifestyle category,” Olson said in a statement Wednesday.
“Our portfolio philosophy continues to emphasize investing in brands that are market leaders and/or possess the highest growth potential. Sometimes, that means making hard decisions," he added. "Fortunately, we have been able to find new roles for some of the Family Circle team, and I would like to thank the entire group for its hard work and wish those employees affected the best in future endeavors.”
R.I.P. Family Circle (1932 - 2019)

Articles


Meredith To Close Down Family Circle Magazine

RTTNews.com

(RTTNews) - Media company Meredith Corp. announced its plans to close down Family Circle, the monthly magazine for women, after the December 2019 issue. The move follows the initiatives undertaken by Meredith after acquiring Time Inc. in 2018.

Doug Olson, President of Meredith Magazines, said, "When we acquired the Time Inc. portfolio of media brands in January 2018, we doubled our presence in the women's lifestyle category. Our portfolio philosophy continues to emphasize investing in brands that are market leaders and/or possess the highest growth potential. Sometimes, that means making hard decisions."

The magazine, founded in 1932, is currently published 12 times a year with a rate base of 4 million. According to Meredith's site, Family Circle has 13 million readers and more than 1 million followers on social media. The magazine initially was distributed at supermarkets.

Meredith acquired Family Circle in 2005 as part of its purchase of Gruner + Jahr USA. Meredith noted that Family Circle's subscribers will get another Meredith title until their subscription is fulfilled.


The company also reappointed Family Circle's major executives to new roles at other Meredith-owned brands. Family Circle's Executive Editor Rory Evans has been appointed as Executive Editor of Real Simple, a premier title in the women's lifestyle space, while Cheryl Brown, previously the Editor-in-Chief of Family Circle, was appointed as Executive Editor of Health.

Further, Family Circle's Publisher Brendan Smyth has given a new job as Publisher of Health.

A report by CNN stated that about 70 Meredith employees were laid off on Wednesday, including about 25 from Family Circle. Meredith reportedly plans to add more than 200 jobs in digital, video, consumer marketing and e-commerce.

Following its last year's acquisition of Time Inc., Meredith disposed Time, Fortune and Sports Illustrated magazines, but retained women-focused brands like Real Simple, Martha Stewart Living and Southern Living.


Meredith, which claims to be reaching 185 million American consumers and nearly 90 percent of U.S. millennial women, recently announced its plans to launch a new lifestyle magazine with TV hosts Drew and Jonathan Scott in January 2020.


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  • 01/02/2020 12:32 PM

I wish there were times when "Family Circle" was an interesting magazine that teaches you something.

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Fashion Help with Arlene Dahl 1970 for Family Circle


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